Spanish Slogans: How Famous Brand Taglines Really Translate

Famous Spanish slogans are rarely produced by replacing every English word. Brands adapt rhythm, grammar, cultural references, and sometimes the entire idea. These seven versions are taken from official Spanish brand pages or company materials—not lists of invented internet translations.

Campaign language changes over time and by country. The examples below document versions used in Spain or on official Spanish-language brand sites; they are not necessarily the current line in every Spanish-speaking market.

Coca-Cola

English/global line: Taste the Feeling

Siente el sabor

A direct, compact adaptation: the imperative siente invites the audience to experience the product, while sabor carries both “taste” and “flavor.”

Verify on the official brand source

L’Oréal Paris

English/global line: Because You’re Worth It

Porque tú lo vales

The explicit tú makes the message personal. Lo vales means “you are worth it,” with lo referring to the value of the choice or experience.

Verify on the official brand source

Red Bull

English/global line: Red Bull Gives You Wings

Red Bull te da alas

This version stays close to the English. Te is the indirect-object pronoun “to you,” and da comes from dar, “to give.”

Verify on the official brand source

KitKat

English/global line: Have a Break, Have a KitKat

Tómate un respiro, tómate un KitKat

A literal “break” would not carry the same advertising wordplay. Respiro—a breather—sounds natural, while the repeated tómate preserves the rhythm.

Verify on the official brand source

Burger King

English/global line: Have It Your Way

Pide a tu manera

The Spanish site turns the broad English promise into a useful restaurant action: pide means “order,” and a tu manera means “your way.”

Verify on the official brand source

Nike

English/global line: Just Do It

Just Do It

Nike’s Spanish storefront retains the English line. International brands sometimes protect recognition and rhythm instead of translating a slogan.

Verify on the official brand source

IKEA Spain

English/global line: A Spain-specific campaign line

Bienvenido a la república independiente de tu casa

Rather than translating one global tagline, IKEA created a local idea: “Welcome to the independent republic of your home.” It uses humor to frame the home as personal territory.

Verify on the official brand source

Translation, transcreation, or no translation?

Translation preserves the core wording, as in te da alas.
Transcreation recreates the effect, as KitKat does with respiro.
Retention keeps the global line in English, as Nike does in Spain.
Local creation builds a market-specific idea, as IKEA’s “republic” campaign did.

Useful slogan grammar

Advertising often uses the informal singular imperative because it speaks directly to one customer: siente, pide, toma. Reflexive forms such as tómatecan sound more personal or inviting. Possessives and pronouns—tu, tú, te—keep the audience at the center of the message.

Do not translate a slogan without checking the market

A grammatically correct translation may still be historically false. Search the brand’s local website, packaging, campaign archive, or press room, and record the country and date. That is especially important when a company runs different campaigns in Spain, Mexico, Argentina, or the United States.

Continue with Spanish dichos used in conversation, good Spanish words worth learning, cool sayings and regional slang, and beautiful sayings about life and hope.